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10 juillet 2012
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Facebook’s Widgets Are On 24% Of Top 10,000 Sites
25 juin 2012
Facebook’s presence is ubiquituous across the web iin either widgets, buttons or links, but a new report from web monitoring service Pingdom, found that Facebook’s dominance is increasing .
Looking at the top 10,000 websites in the world according to Alexia, Pingdom found that 24.3% of these had official Facebook integration on their home page but if you include regular links to Facebook, the numbers rise to 49.3%.
As social media becomes integrated, social media widgets becoming more prevalent. The study found that Twitter’s official widget is present on 10% of these sites while 4.3% of these home pages have a Twitter share button.
LinkedIn
LinkedIn’s presence on these sites is disappointing to say the least. Only 0.6% of the home pages looked at had LinkedIn integration and 0.3% had the professional social media site’s official share button. If you count any kind of link to LinkedIn, this number grows to 3.9%. However, LinkedIn’s focus is on a specific demographic so it doesn't make sense for certain sites, to integrate LinkedIn into their site as it doesn’t meet their needs.
Bearing this in mind, Facebook and Twitter’s dominance makes more sense. The content posted on their sites isn’t limited to topic or demographic and these sites are usually the first exit point for posting a link.
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5 great ways to use Pinterest
25 juin 2012
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LinkedIn Releases Targeted Status Updates For Brands
25 juin 2012
LinkedIn has introduced Targeted Status Updates to all pages which will help brands connect with specific demographics.
Targeted Status Updates gives brands the ability to target followers based on specific criteria, including industry, seniority, job function, company size, non-company employees and geography. This feature is included with post insights, showing how many people it reached, the number of clicks, shares and overall engagement, allows brands to get a better idea of what their audience will respond to and for page admin to adjust their approach accordingly.
Prior to the announcement, only a small number of brands have been able to avail of this service, but now brands will be able to target specific users. More targeted posts will result in posts that will relate to followers more and will result in an engaged audience.
LinkedIn claim in its most recent study, 67% of its members follow a company to gain industry insights, 61% for company news, while 49% are attracted to the peer community. It also says that one of their brand partners, Philips, saw a 106% increase in engagement by followers after running Targeted Status Updates on a daily basis.
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The ONLY Way To Ensure Your Facebook Fans See Your Updates Is To Pay
24 juin 2012
Since Facebook introduced a metric at the bottom of posts to tell you how many fans you’re reaching, there has been a bit of confusion as to why this figure is so low. Many pages reacted when they found they were only reaching an average of between 10-20% of fans. This figure shows not how many fans are actively engaging with your content, but how many fans are actually seeing it. You would presume, of course, that if someone likes your page, they would see all your updates, but this isn’t the case. To see how many of your fans you’re reaching, look at the bottom of a post when you’re logged in as the page admin to see the number of fans reached, and how this is expressed as a percentage of total fans:
When Facebook allowed you to see how many of your fans you were actually reaching, they introduced a button prompting teh page owner to promote posts:
The guaranteed reach is significantly higher than non-promoted posts. Combining this with other paid activity such as sponsored stories of course, will help to increase reach.
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70% Of Brand Fan Questions On Social Media Aren’t Responded To
25 juin 2012
In a talk entitled ‘Social Media Numbers,’ CEO of Socialbakers, Jan Rezab felt that this number showed how big an opportunity brands were missing by not responding to these queries. Analysing the response rates for different industries on social media, he said that telecoms and airline industries were the best in responding with a 60% and 55% response rate respectively. Other industries had much lower rates,with the automobile industry having a particularly low 17% response rate.
Rezab said that the majority of companies are punching below their weight, saying that while 80%-90% of companies are in social media, only 30% are using it.
Using Vodafone UK as an example, he showed that the company generated £1 million in revenue simply because responding to social media queries is cheaper than the traditional methods of response (phone calls, etc.)
As part of the talk, Rezab announced Socialbaker’s new feature named Socially Devoted, highlighting the world’s largest brands who are socially active and those who are poor in their response rate. The feature takes into account facts such as fan numbers, answers, response times and the overall response rates (The average response rate is 28.01% and worryingly, the average length of time to respond is 34.65 hours or almost a day and a half).
Rezab recommends that you try to respond to at least 75% of all fan questions posted on your wall and to try and not leave fans waiting for a response. The final point he makes is for brands to make the responses personal and not to use automated responses when answering questions.
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Apple is now the world’s 3rd biggest phone producer
19 juin 2012
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